When Kit (Brie Larson) is kicked out of art school and moves in with her parents, she decides, is coerced into, taking a job with a temp agency that palaces her in a PR firm. Kit puts away her childish things and becomes a business women with a suit she borrows from her mom. She meets the VP of the company, and naive about his intentions, she accepts his invitation to work on a Mystic Vacuum account.
She rejects her initial drawings, a Pokémon meets vacuum amalgamation, and tries to go with more traditional representations of women vacuuming, which she draws on graph paper for added grown-upness. These mundane vacuums and their housewives earn her creepy boss’ approval, but they don’t work for Kit.
She finally gets an idea and recruits her work friend and the delivery guy to help her with the presentation. They come in at the end of the sexy woman, baby, selfie vacuum presentation, and pitch Kit’s idea with glitter, magic, creativity, love and enthusiasm. She has an original idea that would sell vacuums through the sheer differentiation factor.
The woman executive who is in charge of the Mystic Vacuum company thinks it’s too much. She likes the sexy woman with the selfie, baby and vacuum – an idea that says women can have it all, and one that is outdated and done to death. All of the other male ad execs express the same sentiment. So, it comes down to the boss, and Kit has hope.
The boss said earlier that the lack of creativity in the work place was killing him. He still chooses the woman, vacuum, baby, selfie by asking to be told more about the lingerie. Kit loses her job.
While the movie itself is whimsical and freeing, this particular commentary on creativity in the workplace is all too real. On average, creative people get fewer promotions and fewer raises than their less creative co-workers. They face ridicule for their ideas and blame when the idea fails while not receiving commensurate rewards when an idea succeeds. No matter what people say about creativity, most times bosses, teachers and coworkers want the comfort of the known and the safe.
For Kit, it’s all for the best. She seeks her own personal unicorn and finds her creative self and the support she needs to continue being creative. For creative people, it’s important to learn that many ideas will be rejected not because they’re bad or they won’t work but because people fear the unknown and failure, and every new idea carries a risk with it. Life isn’t all rainbows and unicorns, but it can be better if you find people who love and support your work, even if they are relative strangers.