To paraphrase Gandhi, “Be the Feed You Want to See in the World.” One of the things that I dislike about recipes and “help” articles on the Internet is that they require you to wade through a bunch of extraneous stuff to get to the information you want. There’s always a story, complete with large photos, that requires you to scroll for five minutes before you ever get to the solution. That’s why I paraphrased Gandhi and put the easiest solution to beat social media algorithms first. Now, if you know how to do that, you don’t have to read any further. However, it would be nice if you did continue because that’s how the algorithm works. The longer you stay on this page and the more you click on the links on my website, the higher the ranking my page and website will achieve.

Computer Algorithms

Algorithms have no decision-making capabilities. It is important to know this because it means that the algorithm can’t decide if you want to see content. It can only compute the amount of time you spend interacting with a topic and, based on its program, the type of interaction you focus on. Algorithms will also look at the key words you are using. Whatever you interact with, no matter the type of interaction, is what you will see. If posts that make you angry cause you to react on social media, those are the posts you are going to see. Algorithms may also look at what your friends and who you are following are interacting with, which means you can’t control everything you see on your feed because some of your (social media) friends are likely going to interact with stuff you don’t like.

Your Posts

The easiest things to control in your feed are your own posts. Post the type of content you want to see. If you’re posting your political views, chances are you’re not only going to the views that align with yours, but you’re also going to see the views that are directly in conflict with yours. Anger is a powerful motivator, and if Trump or Biden get you to like, comment, block, stop scrolling, repost, subscribe or other interaction, you’re going to get more of them on your feed – both good and bad (from your point of view).

If you’re reposting something, make sure it’s something you want to see more of. Keep your personal feed free of the stuff you dislike, that makes you angry, or that could incite others, and you’ll be on your way to a happier, more engaging feed.

Seek Out Friends

You’ve seen the post:

Facebook is blocking me from seeing my friends posts and showing me ads instead. Like and comment on this post, so I can see more from my friends.

Your friends interacting with your post will allow them to see more of what you are posting. You need to interact with your friends’ posts. Social media’s first priority is to keep you on the page. Interacting with your friends with a long comment that sparks a conversation will compute to the algorithm and cause it to show you more of that type of content. If you want to see more posts from your friends, it’s up to you to make that contact, like, long comment, and share (repost) their posts.

Post What’s Verifiable and True

A lot of people will post or repost something that they want to be true. Cough CPR doesn’t work, but the post makes its rounds because “if I’m alone and having a heart attack, I’m going to do what it takes even if it doesn’t work.” Flat earthers abound; conspiracy theorists, like scum, rise to the top. Some people just want to believe the lie: If you repost this the lucky penny, the four-leaf clover, screaming goat, Jesus will grant your wish. It’s the modern version of a chain letter. No matter how much you want it to be true, do not post it until you have verified it as a fact. If your opinion is not true, it is a lie.

That doesn’t mean you can’t post your opinion. (And obviously, you can post whatever you want because freedumb.) However, “aliens built the pyramids” isn’t an opinion; it’s a conspiracy theory. “This cupcake tastes amazing” is an opinion. “Who is the worst president ever” is an opinion-based question. An opinion is something that ascribes value to a subjective experience. Facts are not objective. The best way to look at it is if you don’t want to see the opposite of what you are posting, then don’t post it. For example, if you really dislike people who think that chocolate is the best flavor when you think vanilla is, don’t post your opinion on vanilla.

It’s important to remember that posting your opinion, even when based on facts, will not change anyone’s mind on social media. You won’t have the perfect comeback, the perfect link, or the perfect rapport with someone to help them see the truth or the light. Responding to a post where you have the undeniable truth on your side – i.e., the Earth is round – will only cause your feed to become inundated with people who disagree with you and no amount of evidence will convince them otherwise.

The Chaos Bullies

This is probably too cool a name for those people that enjoy poking the bear. There is a significant portion of the population that gets their jollies from poking the bear. They don’t care if what they post is true. They don’t care that their comments hurt you or the people you love. Their only pleasure in life is making others angry. If they can get a rise out of you, they will feel better about themselves. They will have gotten the attention they crave, and they will have learned how to control you. Their like toddlers who learn to control mommy and daddy by making a scene in public, throwing a tantrum in the market, shouting out “you’re not my parent” and asserting that they will call the police and claim abuse.

The best way to deal with bullies is to ignore them. By not interacting with them, you take away their power. If a bully is persistent, you can and should block them. Just remember that the algorithm is going to pick that up and file it away as an interaction. You may have to block quite a few people and bots depending on the comment. If the bully is not a social media friend, you can change your settings to post only to friends, and avoid the possibility of unwanted attention. (I posted about a person’s car being stolen, found and impounded. It was going to cost $500 to get the car out of impound. I had 60 almost identical comments about how to use an Instagram tracker to get the car back. All of the comments referred to one of two Instagram pages. I tried blocking them, but they just kept coming. I switched the post to Facebook friends, and that cleared up the problem.)

Facebook Manipulates Feelings

In 2012, Facebook manipulated the feelings of over 700,000 users subjected to the social media platform’s science experiment. They found that those who saw more positive and uplifting posts posted more uplifting words by the end of a week. Those who saw sad posts posted sadder updates by the end of the week. We know that Facebook has done at least one experiment to control people’s feelings. We don’t know what they have done with that information.

Follow the Right People

John Schneider was posting a series of amazing, heartfelt tributes to his wife who died a year ago. He talked about compassion, lifting others up, and explained how we’re all fellow travelers. These were amazing sentiments about coming together in hard times. My heart went out to him, and I was uplifted by his ability to express his emotions. It was nice to have a childhood icon explain some of the very things I was feeling and could relate to.

Schneider is also a die-hard Trump supporter. Once his year of grief was over, he posted more of his alt-right rhetoric, disrespected the president, and shouted pain from his social media platform. How could he reconcile the two positions? More importantly, for me at least, is how could I reconcile the two positions – one of uniting and one of dividing? The last post I saw from him was one where a woman complained about his political stance. Rather than engage in a dialogue, where neither would be convinced by the other’s position, but where maybe they could come to an understanding, Schneider and company just kicked her out. Good riddance. Schneider doesn’t have to be nice to people. He doesn’t have to be consistent in his beliefs, and I don’t have to follow him. I don’t want to see political posts against the American judicial or political system. I don’t want to hear from people who only believe in democracy as long as it conforms to their vote and opinions. That’s my personal thing. If you love Trump, and seeing political posts makes you happy, follow John Schneider.

If you don’t want those kinds of things in your feed, do not follow people who are posting politics. If you do follow people posting about subjects you don’t want in your feed, you will engage and your feed will be inundated by those things you don’t want.

Your Friends’ Feeds

From time to time, maybe more often than you want, one of your friends is going to post something you don’t want to see in your feed. Social media will share these posts with you because you have interacted with your friends. Ignore the posts you don’t like. Don’t comment on the post, don’t angry emoticon the post. Ignore it, especially if it’s something they copied and pasted or it’s from another page. If it’s especially bothersome, block the page (not necessarily your friend). Just remember blocking is a form of interaction.

Beat the Social Media Algorithm

If you’ve made it this far, thank you. It won’t be easy to beat the social media algorithm and save your feed, but it will be worth it. By engaging more with your friends’ original posts that you truly enjoy and only posting what you would like to see more of, you will be able to find your happy place again. Avoid the angry emoticon, interact with what and whom you love, be healthier mentally. (And if you want more of this type of content like, share, follow, comment, subscribe and interact.)