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Journey to Better Marketing: The Hook

a fish hook

“Join our email list today for a free penguin calendar.” (Not a real offer, yet.) A hook grabs attention, creates interest, stokes desire and drives to action. The calendar in this case is the bait on the hook. Other things that can be bait: information, books, a list of some sort, a compendium of facts.

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Journey to Better Marketing: Newsletters (and Email lists)

email letters

The edition of “Guerrilla Marketing in 30 Days (affiliate link)” I have is older and doesn’t feature a strong emphasis on online news more than a couple of chapters. This chapter on newsletters could be easily adapted for email lists.

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Journey to Better Marketing: Budget and Plan Implementation

Setting a budget

Your marketing budget and plan implementation will be a large part of its success. How you budget will be dependent on how you look at marketing. People who look at marketing as an expense don’t understand what marketing is supposed to do.

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Journey to Better Marketing: Online Marketing

Online Marketing

The purpose of online marketing is to drive people to your website to buy something. While the Internet is constantly changing as are the way search engines evaluate websites and their relevance to queries, one thing appears to remain true throughout the changes. In order for your online marketing to work, you need to provide meaningful content at your website.

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Journey to Better Marketing: Trade Shows and Expos

Jenya and penguins at the Salem Holiday Market 2018

Any trade show or expo that you attend should be geared toward your target market. Make sure that you plan for the show. Know what you want to accomplish and why you’re going. You could attend trade shows to sell, or you might want to generate leads, network, find partners, spot trends and give or attend educational sessions.

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New Zealand: A Short Survey of Rotorua

Champagne Lake

By booking a Hobbiton/Waitomo tour and travel together with Bush and Beach, we were able to extend our time in Rotorua by a day. That’s great news because Rotorua is a volcanic bonanza of amazingness.

Whakarewarewa: The Living Maori Village

Our hotel is near to Whakarewarewa: The Living Maori Village. Within easy walking distance. We’ve saved the end of the trip to enjoy some Maori cultural experiences, and this seemed like the best place for us to do it. Not only does the village have cultural experiences, it also has a volcanic element. Corn boiled in a geothermal water anyone?

Hell’s Gate

I don’t know about the whole mud bath thing, but I do like volcanic areas. (I love going to Lassen Peak on my way from Oregon to Disneyland.) It’ll be cool (or hot) to be able to get an up close and personal experience with the power and strength of our planet.

Waimangu Volcanic Valley

The site of the largest recorded eruption in New Zealand history, the area has hot streams, geysers, and other geothermal activity. A nice walk along the colorful, and likely smelly, area could make for some nice photos, videos, and be relaxing.

Wai-O-Tapu Thermal Wonderland

It’s a wonderland! Home to one of the most photographed geothermal spots in New Zealand, Wai-O-Tapu is another on the list of places to visit for volcano-related activity. Of course, with all of these places and many more, it’ll be difficult to decide which one to visit.

While I have focused on the volcanic activities, I am sure we’ll find some good places to eat and ways to relax in the area. If you have some hints and tips about New Zealand travel, feel free to leave them in the comments.

If you’re a business in New Zealand, send us a message via our contact form, and we’ll do what we can to stop by.

Want to sponsor our trip to New Zealand? Check out our Patreon. We’ll send you a postcard at the right level and add you to our Penguinators thank you on any videos we make!

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Journey to Better Marketing: Public Speaking

public speaking

Public speaking is the number one fear of most people; it’s even feared more than death. If you, as a small business owner, are afraid to speak in public, you’re missing out on a prime opportunity to soft-sell your products and services.

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New Zealand: A Short Survey of Wellington

Weta orcs

Wellington is not only the capital of New Zealand but also the Creativity Capital of New Zealand. With the emphasis that New Zealand is putting on creativity and innovation, Wellington is a step ahead of most of the country according to Infometric. With its designation, it’s only natural that I would want to experience the city myself.

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