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How to Build a Digital Press Kit for Artists and Writers

Digital press kits are good for all types of media, including newspapers.

(I originally published this story at medium.com.) With all of the options for publishing these days, you may not even realize that a blogger or a journalist was looking for something to write about you or your work. They hit upon your website, thought they could do a story, and realized that there wasn’t enough there for them. Or worse, they had a story written and didn’t have any photos or media to go with it. Maybe they tried to get a hold of you, but you weren’t available. The story missed its deadline and was never published. One solution to this is a digital press kit. Here’s what you should have in your press kit.

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The First Step to Selling (Anything): Attitude

Selling requires the right attitude

Many people think of marketing, advertising and selling as part of some icky thing they have to do to survive. It’s this belief that leads to an attitude that holds them back, and the right attitude is the first step to selling (anything).

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Go Viral: Top-Viewed Articles of May 2020 on Penguinate and Medium

Get help with starting your website and blog

As a blog writer, I have several goals, and they all intertwine. Perhaps, the biggest goal is to write what people want to read and share. Firstly, the number of page views directly influences my income. More viewers mean more money. Secondly, and maybe just as important, I can write a thousand articles, but if no one reads them, what good are they? I want my writing to impact people, help them learn, or bring them some entertainment. In order for that to happen, I need people to read the articles. Otherwise, I could write a journal and put it on my shelf for whomever to find after I die.

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How Social Media Can Fix Itself

Social media icons

If you haven’t realized it by now, social media companies are not a product. They are not beholden to their users for any reason other than that they need users to be the product. Social media then sells its data and insights to the highest advertising budget to get the most targeted results. While making you the product has been vilified in some arenas, it’s not any worse than you as the product for TV or radio. The biggest difference is that Facebook, Twitter, and their ilk can target you specifically, have done experiments to show they can manipulate your feelings, and are in it for a profit, not of millions of dollars, but hundreds of millions.

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How to Improve Your Blog Posts to Get More Readers

Girl working to improve her blog posts

If you’re trying to take advantage of additional time that the pandemic has left you with by creating a blog to earn some extra money, you need to get more people reading your blog, subscribing to your email list, and coming to you for important information. Here are some things to consider so that you can get started and be more successful from the beginning. If you are already blogging, use these tips to improve your blog posts.

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‘Millionaire Success Habits’ Starts with the Habits to Help You Succeed

Yes, I broke down and ordered Dean Graziosi’s “Millionaire Success Habits.” If you’re not familiar with Graziosi, he has made his money in real estate, motivational speaking, and is working on what he and Tony Robbins call “The Knowledge Industry Business,” and he wants to share everything he’s learned with you.

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Journey to Better Marketing: Press Releases according to Michels

Newspapers are one target for press releases

If you’re involved with any sort of show, you should generate your own press releases. Don’t depend on the venue or organizer to do so, even if it’s in the contract. You should have one press release before and one for after, especially if you’re doing an informational session of some sort.

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Journey to Better Marketing: The Calendar

A calendar can help keep you on track

A marketing calendar can help you coordinate your efforts, plan your budget, and keep you on track. One of the problems that many small business owners face is that they market when things slow down and stop marketing when they get too busy. However, that type of marketing is ineffective. You need to have a continuous marketing effort no matter how much work you’re doing, especially if you want to avoid the slow times. Hit and miss marketing is more costly than planned marketing, especially in opportunity costs.

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The Journey to Better Marketing: Advertising Copy and Structure

Keep your ad copy clean

Your ad will likely be constituted of a headline, the body, the offer, a call to action (CTA), a hook, and graphics. Following the AIDA model, you need to grab the person’s Attention, spark their Interest, increase their Desire and move them to Action. You need to do all of this in a simple and clean format. Advertising is an art.

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Journey to Better Marketing: The Hook

a fish hook

“Join our email list today for a free penguin calendar.” (Not a real offer, yet.) A hook grabs attention, creates interest, stokes desire and drives to action. The calendar in this case is the bait on the hook. Other things that can be bait: information, books, a list of some sort, a compendium of facts.

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