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The Journey to Better Marketing: Advertising Copy and Structure

Keep your ad copy clean

Your ad will likely be constituted of a headline, the body, the offer, a call to action (CTA), a hook, and graphics. Following the AIDA model, you need to grab the person’s Attention, spark their Interest, increase their Desire and move them to Action. You need to do all of this in a simple and clean format. Advertising is an art.

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Advertisements
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Journey to Better Marketing: The Hook

a fish hook

“Join our email list today for a free penguin calendar.” (Not a real offer, yet.) A hook grabs attention, creates interest, stokes desire and drives to action. The calendar in this case is the bait on the hook. Other things that can be bait: information, books, a list of some sort, a compendium of facts.

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Journey to Better Marketing: Newsletters (and Email lists)

email letters

The edition of “Guerrilla Marketing in 30 Days (affiliate link)” I have is older and doesn’t feature a strong emphasis on online news more than a couple of chapters. This chapter on newsletters could be easily adapted for email lists.

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Journey to Better Marketing: Budget and Plan Implementation

Setting a budget

Your marketing budget and plan implementation will be a large part of its success. How you budget will be dependent on how you look at marketing. People who look at marketing as an expense don’t understand what marketing is supposed to do.

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Journey to Better Marketing: Online Marketing

Online Marketing

The purpose of online marketing is to drive people to your website to buy something. While the Internet is constantly changing as are the way search engines evaluate websites and their relevance to queries, one thing appears to remain true throughout the changes. In order for your online marketing to work, you need to provide meaningful content at your website.

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Journey to Better Marketing: Trade Shows and Expos

Jenya and penguins at the Salem Holiday Market 2018

Any trade show or expo that you attend should be geared toward your target market. Make sure that you plan for the show. Know what you want to accomplish and why you’re going. You could attend trade shows to sell, or you might want to generate leads, network, find partners, spot trends and give or attend educational sessions.

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Journey to Better Marketing: Public Speaking

public speaking

Public speaking is the number one fear of most people; it’s even feared more than death. If you, as a small business owner, are afraid to speak in public, you’re missing out on a prime opportunity to soft-sell your products and services.

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Journey to Better Marketing: Public Relations

stacks of newspapers

Your press release needs to be news if you want it published in the paper. Press releases that are written in AP style will have a better chance of getting published or getting the attention of the local news. You should cover the who, where, what, when and why. If they don’t get used by the news, you can still publish them on your website.

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Penguinate now on Etsy

Pear Penguin in sweater

The Penguinate shop can now be found on Etsy! We decided to open up our Etsy shop to give people an opportunity to find us. Currently, we have Pear Penguin available for adoption there, we have 2020 calendars for digital download, and our Flat Friends: Penguins are waiting for new homes.

While you can also get Pear Penguin and our downloadable 2020 calendars from us at Penguinate.com, our Flat Friends: Penguins are available exclusively at Etsy. So, if you need an ornament, gift card accompaniment, tag addition to your present, champagne or wine bottle friend, or book mark, check out our Flat Friends. They come in two sizes!

Thank you so much for being a part of our penguin community. We hope to have some exciting news in the next year. It’ll come a lot sooner of we get more people on our Patreon.

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Journey to Better Marketing: Radio and TV

Radios

If you want to go into radio, don’t do it by yourself. Use the ad salesperson to help you. His or her job is to make sure that you want to continue playing ads on the radio. That means the salesperson will do his or her best to help you create a good commercial. Find out how the station stacks its ads. You want yours played first.

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