What Is Search Engine Optimization (SEO)?

Search Engines, like Google, Yahoo!, and Bing use a mathematical algorithm to rank websites and their relevance This algorithm is designed to give the person doing the search the quickest and best information. When a search is successful and the user finds what he or she is looking, that person is more likely to continue to use the same search engine. Search engine optimization helps your website rank higher, so there is more likelihood that it will be found when a person is searching for what you have to offer.

Getting Found through SEO

Writing great content is the first step to improving your web traffic and search engine ranking. However, great content alone isn’t enough. Search engine optimization uses what is known about very-secret algorithms to supercharge your website’s ranking. In essence when you write great content and use SEO, you help search engines understand what your site is about. This allows the search engines to get your content to the people that want and need it.

Search Engine Algorithms

The algorithms are not only top secret, they are also constantly changing and being refined to deliver users more relevant content while thwarting those who use SEO techniques to game the system. As search engine companies learn how people are cheating, they adjust their calculations. Rather than try to game the system, good SEO starts with trustworthy content that is useful to your audience. SEO is a secondary consideration to transform your content and help search engines find it.