Why Use the Internet?

More than ever, shopping has changed. COVID has increased the number of people comfortable with using the Internet to buy things. Jeff Bezos has become a multi-billionaire because of Amazon. If your shop doesn’t have a web presence you could be missing out on thousands of dollars.

Even if you decide that delivery and shipping aren’t for you, people are using the Internet to locate shops in their area. If your information doesn’t come up on the first page or in the first position when they search for what you offer, they’ll go someplace else. Or they’ll order online.

Having a website isn’t enough for your physical location. You need a website that can be found by search engines, and thus, by those who use them. You can start by registering your physical address with Google My Business and Yelp.

The Second Largest Search Engine?

Everyone knows that Google is the largest search engine, but few people realize that the second largest search engine is:

• YouTube

People love to watch videos, and they’ll search for How-To videos, tech device reviews, movie, clips, and fantasy sports advice. Video consumption is continuing to grow. You don’t need a lot of money to make a good video. With live options, you just need a webcam or smartphone. However, if you want to stand out from the crowd, you’re going to have to put some work in.

• Make sure the video is captioned.
• Make sure the transcript of the video is in the description.
• Link the video to your website and embed it on your website.
• Have a call to action.

Caption is crucial. Not only will it make your business more accessible. It will allow people to watch your videos in places where they should be quiet and don’t have headphones.

Get 1,000 subscribers and 4,000 hours of views for your YouTube channel, and you might even be able to monetize it.