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Uniqlo’s New Line Kaws for Alarm?

Kaws, Sesame Street and Uniqlo have teamed up to kill your favorite Sesame Street characters. Big Bird, Bert, Ernie, the Cookie Monster and Elmo are dead as evidenced by the exes in their eyes and the inert way they interact with the Kaws character himself.

Exed out eyes are a long-time symbol of death used in comic strips and by serial killers. The eyes are the mirrors of the soul and the accusers. The stare at the killer until his guilt causes him to kill the staring entity and remove sight from this world, either through a plucking out of the orbs or through a closing of the eyelids.

What is Kaws trying to assert with his exed-out-eyes Sesame Street characters? Do they sardonically grin while representing the death of childhood and innocence, or is something more sinister afoot? Perhaps, Kaws is looking to represent the death of American education through the death of the most recognized symbol of learning in the Western World.

The sales team at Uniqlo will tell you that it’s just theartist’s signature style; the characters aren’t dead. No one should be naïve enoughto believe Kaws doesn’t know the significance of the exes. For that matter,Uniqlo and Sesame Street shouldn’t have missed the meaning.

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