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The Seven Secrets of Creativity

Penguinate creativity book

You are innately creative. It’s in your genetic coding. Schools, systems, jobs and fear may have burned a lot of your creative ability out of you, but you can get it back. Here are the seven secrets of creativity:

  1. Exercise Imagination: Gene Wilder sang it best – “There is no life I know to compare with pure imagination. Living there you’ll be free if you truly wish to be.” Stop the video games, shut off the TV, get rid of Netflix. To exercise your imagination, you need to create the story yourself. Read a book. Have a tea party with dolls. Avoid the hot lava monster. If you have children, play with them and let them be right. Study how they use their imagination. Add to the play with “Yes and…” Join an improv comedy troop. Free paint, free write, keep an imagination journal. Ignore your internal editor; Elly Brown says to “Fire that guy.”
  2. Play: Go outside and be a kid again. Play on the playground. Find an old game you loved and a couple of friends to join you. Make a tough job into a game. Have a playful attitude. Make all the dad jokes. See how you can manipulate word through puns and imagery.
  3. Think Deeply: Learn about a new subject. Don’t just spend 20 minutes researching it on the Internet. Go deeper. Examine a TV episode or movie. Think all the thoughts about it. Start with whether or not you enjoyed it. Why? What was the director trying to say? Was there a star who stood out? Was there a quote that touched you as truth? Was there a fact that you thought wasn’t right? What surprised you? Research those things.
  4. Make Connections: Creativity happens at the intersection. Steve Jobs said that creative people weren’t smarter, they just had more dots to connect. Each of those dots was an experience that the person had and thought deeply about. Combine things that may seem absurd and see what you can make from them.
  5. Embrace Failure: When you’re doing something new, you will fail. If you’re not failing, you’re not doing something that is creative. It’s okay to fail. Embrace it and learn from it.
  6. Learn from Mistakes: A mistake can be a valuable lesson if you learn from it. Don’t make the same mistake twice, make new ones every day. If you make a mistake, laugh at it and move on, or figure out how to profit from the mistake.
  7. Take Action: You might be the most creative person in the world, but until you make something it won’t matter. Take action on your ideas and move forward with it. The world needs you and your positive creativity. Paint, write, sing, do science, whatever it is that helps you be more creative.

Creativity is the essence of humanity. It is tempered by fear and the need for safety. Through of the shackles that fear provides and create. The more you do, the easier it’ll get. If you need a creative mascot, get one of our handmade penguins!

Want to learn more about creativity and improve your creative process? Get a copy of “Disneyland Is Creativity: 25 Tips for Becoming More Creative.” Try “Penguinate! Essays and Short Stories: Improve Your Creativity for a Better Life and World.” Preorder “The Haunted Mansion Is Creativity.” Or just check out these links to articles on my blog.

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