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The ABCs of Creativity: Yes, and…

In improv comedy, you never want to shut down the person you’re on stage with. Even if you have no idea how something is going to be funny, you need to take what you’re given and add to it. The phrase is “Yes, and…” Because improv is creative and difficult enough, negating someone’s idea will shut down the comedy as it destroys the other person’s confidence.

Walt Disney knew instinctively that creativity came from the “Yes.” People who said “no” were always looking at how not to do things and that’s what they would end up doing – nothing. When Walt proposed something that sounded crazy, the answer was always “Yes.” Sometimes, there was a qualifier and the answer was “Yes, if…” People who said “No” to Walt often found themselves unemployed.

When creating the effect for the Rainbow Caverns, Heinz Haber told imagineer Claude Coats that it would be statistically impossible to keep the colors separate form each other. They would be gray within a week. When Coats relayed Haber’s assessment to Walt, Walt said, “Well, it’s fun to do the impossible” (according to MiceChat). Walt trusted his people to find a way to accomplish the impossible because he believed in the power of “Yes.” As long as someone thought they could or they thought that Walt thought they could, they usually did.

For more on creativity, get “Disneyland Is Creativity,” “the Haunted Mansion Is Creativity,” and “Penguinate! Essays and Short Stories,” and join our Patreon. For more on the Disney Company, get “Penguinate! The Disney Company.”

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