A marketing plan requires information, brain power, and initiative. Brain power is broken down into analysis, ideas, creativity, and imagination.

You can make a seven-sentence marketing plan. It should include the purpose of the marketing, the target market, the niche, the benefits or competitive advantage, identity, the tools you have in your marketing bag, and your budget.  Guerrilla Marketing adds “investigate new markets in the coming year.”

A good marketing plan requires you to know the market, what customers expect and want, and how to satisfy them. Plans need to be flexible. They should include how to attract potential customers, how to convert those potential customers into purchasers, and how to keep them coming back.

Adapted from “Guerrilla Marketing in 30 Days.”