In their press release touting the change from Snow White’s Scary Adventure to Snow White’s Enchanted Wish, one of the items noted that the attraction, which has been around since 1955, was the only one at Disneyland to feature a princess ride-through. In 2024, that will no longer be the case. Splash Mountain’s makeover will feature Tiana and her crew making her attraction the second princess ride-through at Walt’s original park. Tiana’s Bayou Adventure, or TBA (Are the imagineers trolling us?), will take guests on a water-soaked tour replacing the Song of the South theme.
Disney celebrated the announcement of the new theme with “a $50,000 donation “to the New Orleans Center for Creative Arts (NOCCA), a regional, pre-professional arts training center that offers students intensive instruction in culinary arts, dance, media arts, classical instrumental music, jazz instrumental music, classical vocal music, drama, musical theatre, theatre design, visual arts and creative writing.”
TBA follows a recent naming convention that is a little tiresome. The Indiana Jones’ Adventure, The Little Mermaid – Ariel’s Undersea Adventure, and Web Slingers: A Spider-Man Adventure all have someone’s name followed by “adventure.” (We’re giving a pass to the Many Adventures of Winnie the Pooh” because it took its name form the movie.)
Because Disney is no stranger to synergy, Tiana fans can look forward to a series featuring the princess in 2023. The Disney+ offering will feature Tiana in her princess role but assures fans that New Orleans will also be involved.
By removing the stigma of “Song of the South” and replacing it with Disney’s first African-American princess in Tiana’s Bayou Adventure, Disney has the ability to continue to use its developed intellectual property to form bonds between its television, streaming, movie, and theme park offerings. This will increase the company’s sales revenue for an IP that people have been supportive of.
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