(I originally published this story at medium.com.) With all of the options for publishing these days, you may not even realize that a blogger or a journalist was looking for something to write about you or your work. They hit upon your website, thought they could do a story, and realized that there wasn’t enough there for them. Or worse, they had a story written and didn’t have any photos or media to go with it. Maybe they tried to get a hold of you, but you weren’t available. The story missed its deadline and was never published. One solution to this is a digital press kit. Here’s what you should have in your press kit.