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Disneyland Doubles Down on Star Wars

The opening of Star Wars: Galaxy’s Edge was either handled correctly or greatly misfired depending on who you talk to. With limits placed on annual passholders, a complicated reservation system that required many guests to stay at the Disneyland Resort hotels, and fears of overcrowding keeping other guests away, Disneyland’s first half of June was light on crowds in the park as a whole. Wait times for HyperSpace Mountain rarely rose above an hour. Other favorites had manageable wait times from 35 to 45 minutes, and many Fantasyland attractions had walk-on wait times of 5 minutes.

For those fans interested in the theming of the world’s first “theme” park, Galaxy’s Edge signaled the return of Tomorrowland to its original concept: exploring the world of tomorrow. Instead, Disney has kept its Star Wars Tomorrowland attractions open and is using them to hype Galaxy’s Edge. Instead of offering 51 different variations, Star Tours ends in Batuu, the setting for Galaxy’s Edge. As mentioned above, Space Mountain is in its Star Wars garb. Star Wars Launch Bay features meet and greets with the Star Wars characters.

All of this would be fine if there were an indication that Disneyland would move it to Galaxy’s Edge when the Star Wars Land is completed. However, the Disney Company and its development of Epcot attractions is showing that it no longer cares about the educational parts of its parks or the exploration of the future. Instead, it will rely on its pop culture aspects to draw in the crowds for entertainment. It makes sense for the company to want to use its acquired billion-dollar IP, even if it doesn’t pay respect to the educational and innovative history of the business.

Fans of the Tomorrowland concept may have to go back to their memories, old YouTube videos and TV Specials and Yesterland to experience a version of Tomorrowland that made sense within its dated context. Unless we all start a gofundme campaign and build our own Tomorrowland project. Leave a comment about what you would like to see in Tomorrowland.

For more Disney Company analysis, get “Penguinate! The Disney Company.” For more on Disneyland’s history and how it relates to creativity principles, get “Disneyland Is Creativity.” For a tour of the Haunted Mansion, its history and how it relates to creativity principles get “The Haunted Mansion Is Creativity” (also available at the Candy Cane Inn in Anaheim).

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