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Journey to Better Marketing: Radio and TV

Radios

If you want to go into radio, don’t do it by yourself. Use the ad salesperson to help you. His or her job is to make sure that you want to continue playing ads on the radio. That means the salesperson will do his or her best to help you create a good commercial. Find out how the station stacks its ads. You want yours played first.

You can do television! Don’t expect it to be out of your price range.

Make sure your commercial has a strong opening and it shows what you want; don’t get sucked into telling. Always have a call to action.

In the ad, be sure to tell people what you want them to do, what’s in it for them, how to reach you easily and the location of your business with a toll-free number if you have one. You need to be committed because TV takes a year to yield significant results. You only need one commercial, but you have to run it. Repetition plays a big part of success in radio and television advertising as well as other marketing.

Adapted from “Guerrilla Marketing in 30 Days (affiliate link).”

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