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Journey to Better Marketing: Budget and Plan Implementation

Setting a budget

Your marketing budget and plan implementation will be a large part of its success. How you budget will be dependent on how you look at marketing. People who look at marketing as an expense don’t understand what marketing is supposed to do.

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ABC Stores: Go Local, Go Less Expensive

If you’re on a budget in Oahu, then the ABC Stores should be your best friend. Some say that “ABC” stands for “All Blocks Covered,” and like Starbuck’s in Seattle, ABC Stores are everywhere. Not only are they conveniently located, they are reasonably priced for Hawaiian tourists. Stores carry many of the same items though selection depends on the store’s size. From ready-to-eat hot meals to fresh cut fruit and from flip flops to ukuleles, ABC Stores are ready to help you with almost every need. “ABC” may stand for the store delivering everything in the alphabet.

The staff is friendly and happy to see you. They greet with “Aloha!” and end the interaction with “Mahalo.” The fruit in the refrigerator section is sweet and local (and better than what we got at Safeway on the island). You can eat relatively well for between $3 and $6 depending on your needs. Breakfast burritos, musubi, wraps, sushi… If you see the Mac-Nut Pesto Pasta, I recommend that as one of the best offerings. You don’t have to compromise on culture or taste because of your budget.

ABC Stores are locally owned. They promote from within and attempt to keep their employees through retirement with exceptional benefits according to an article in “This Week Oahu” (Nov. – Dec. 3, p. 28). Before choosing a national chain, shop local. Save your receipts and, if they total to $100 or more, you get a gift! Maybe “ABC” stands for “Aloha Brings Customers…”

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King’s Pizza Cafe: You’re Budget and Taste Buds’ll say “Thank You, Thank You Very Much!”

Interior of King's Pizza Cafe in Oahu

If you head down Kapahulu away from the beach, past President Thomas Jefferson Elementary School, and just a little farther beyond, you’ll find a tiny restaurant called King’s Pizza Cafe. Voted as the community’s best pizza, it serves them up by the slice and always freshly made. By Oahu’s food standards, it’s a bargain. In a place where two burgers, a side of fries and one drink is regularly $30, getting two large slices of pizza and two drinks for around $10 is a bargain. The slices we had were cut in half, so it was more like getting two slices of pizza rather than one giant slice.

The Queen’s Pizza was by far the best of the two varieties we tried. Stacked full of correctly crisped pepperoni, olives and other great pizza ingredients, it played the best in our mouths. The Chicken Ginger Pizza was a little less successful. It provided a clean ginger flavor, which is what it’s supposed to do, but I wasn’t as fond of it as I was my wife’s choice. Both pizzas featured a sauce that was the right amount of sweet and tangy, and the crust was edible on its own without reservation.

The atmosphere is eclectic 1950s through the 1980s. Tables are topped with 45s or LPs from the 1980s. DJ cats playing pizza on the turntable are on the throw pillowcases, and a variety of other pizza related items are available for sale.

King’s Pizza Café is a nice-priced oasis with great food in a desert of high-priced mediocrity. Come for the break from the hub bub and high prices along the beach and enjoy a slice of goodness. When you’re done,you can head up the street a little more and get to Leonard’s Bakery for dessert (and even getting six Malasadas, you’ll still be ahead of most dinner options that aren’t fast food in the area).

Interior shot of King's Pizza Cafe counter in Oahu