Posted on Leave a comment

Journey to Better Marketing: The Calendar

A calendar can help keep you on track

A marketing calendar can help you coordinate your efforts, plan your budget, and keep you on track. One of the problems that many small business owners face is that they market when things slow down and stop marketing when they get too busy. However, that type of marketing is ineffective. You need to have a continuous marketing effort no matter how much work you’re doing, especially if you want to avoid the slow times. Hit and miss marketing is more costly than planned marketing, especially in opportunity costs.

Continue reading Journey to Better Marketing: The Calendar