After a successful first half of the year, Penguinate.com
was able to make its first donation to the Global Penguin Society. Penguinate.com
donates $1 for every adopted stuffed penguin from its website and the events
the business attends.
“It feels good to do something that helps penguins,” says
Jenya Engkilterra, who handmakes the plush penguins. “We’re just happy that we
can do something for them.”
Penguins are a bellwether species for climate change. As the
Antarctic ice melts and seal levels rise, penguins are facing a tougher
environment than they may be able to survive.
The Global Penguin Society is an award-winning organization
that educates people, protects habitats and observes penguin populations. It is
dedicated to the conservation of the world’s 18 penguin species. The
organization was the recipient of donations from the Walt Disney Company’s
DisneyNature release “Penguins.”
Penguinate.com will continue to donate to the Global Penguin
Society for the rest of 2019.
Sometime in early January, I started looking for a charity that supported penguins. It seemed like something we should do at penguinate.com. Penguins are cute, funny, the basis for our mascot and our lead creativity identity marker. I just didn’t find a lot out there on penguin charities and their effectiveness (much of what I found was for the Pittsburgh Penguins Hockey Team charity efforts).
Then I saw a trailer for DisneyNature’s “Penguins.” Ignoring the fact that the penguin’s name is Steve (hmmm… Steve), the movie looks like it has a lot of compelling penguin footage. Also mentioned in that trailer is DisneyNature’s commitment to give a portion of the opening week’s box office to the Global Penguin Society (GPS), which has a partnership with the World Conservation Network (WCN). In this case, as a Disney fan, I’ll let the DisneyNature film guide me to contribute to the GPS.
Jenya and I discussed it and we decided we would give to the
GPS through the WCN $1 for every penguin we sell. That way we can do our part
to make sure penguins are around long enough for us to go see them in the wild.
Wildlife Conservation Network has a 100 score and 4-star rating from Charity Navigator. Global Penguin Society won the 2018 Whitley Gold Award and the 2018 and the National Geographic Buffet Award for Leadership in Conservation presented to Dr. Garcia Borboroglu. Ten of the 18 species of penguins are vulnerable or endangered according to the IUCN.