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Disney Fox Merger Sounds Death Knell for Creatives

Book cover for Penguinate! The Disney Company

The official merger of Disney and Fox has sounded the death knell for creativity. While scooping up Fox’s assets is the right business decision for Disney, it is one that writers, movie makers, ad executives and other creatives should fear.

With Marvel, Lucasfilm, Pixar, Fox, and its own studio, Disney will own an estimated 40% of the box office. The merger allows Disney to exercise economies of scale and negotiating power not seen this side of Wal-Mart.

Writers already face enormous competition to get their stories read. Every indie writer out there who wants to see their stories on the big screen has just had their chances reduced by one major player. Making a living as a writer is difficult enough without having Fox’s ability to seek out new storylines withdrawn from the market.

Looking at Disney’s upcoming movie slate, Dumbo, Aladdin, and The Lion King are remakes of animated films. Dumbo will have to lose the crows. Will Smith will have to do his own genie thing because it would be ridiculous to copy Robin Williams. Other than that, these three films look to be Xerox photo copies of their animated counterparts. We’ve already seen them and we’re going to see them again.

The sequels list is longer. With Avengers: Endgame, Toy Story 4, Spider-Man: Far from Home (though not as far as you might think), Maleficent: Mistress of Evil, Frozen II and Star Wars Episode IX on the slate, there is hardly any room for an original idea. While sequels can bring something new to franchise, they don’t require as much risk taking or creativity to make.

Which leaves Disney with Artemis Fowl and with DisneyNature’s Penguins as its only non-sequel, non-remake movies coming out in 2019. With 11 films left on the slate, Disney has one new story that will probably flop and a documentary to offer. Take a moment to ponder that.

Even if Disney remains true to form and let’s Fox operate the way Pixar, Marvel and Lucasfilm have, Fox was depending on its Avatar sequels and X-Men films to keep it in the black. Films Disney was already on board with.

Creativity will have to come from film makers with smaller budgets who, despite lacking marketing savvy and budgets for said marketing, have a film hit big. Like writers, these smaller film makers will have to find a way to cut through the noise of modern media and its giants to harness the power of going viral, and they’re going to need you to help. It’s going to be an uphill battle for creative people to get out there, but it always has been.

(Full disclosure: I own Disney Stock ad will go see all the Disney/Marvel/Pixar branded movies they make.)

For more thoughts on the Disney company, preorder “Penguinate! The Disney Company.” For more on creativity, buy “Disneyland Is Creativity.” Order “Penguinate! Essays and Short Stories.” Preorder “The Haunted Mansion Is Creativity.”

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Press Release: Penguinate.com Raising Money to Save Penguins

marching penguins

For Immediate Release                     Contact: Shad Engkilterra, penguinate.com
Email: shadexaminer@gmail.com

$1 from each penguin sold until July 1, 2019 will go to Global Penguin Society

Penguinate.com will donate $1 for every stuffed penguin it sells between now and July 1, 2019 to the Global Penguin Society (GPS) through the Wildlife Conservation Network (WCN).

 “What can be funnier than a penguin that is running to hug you,” said Jenya Engkilterra, penguin designer at penguinate.com. “Maybe he’s not running to hug you. He’s just running, but it doesn’t make it any less funny.”

Penguinate.com’s handmade penguins are made of faux fur and stuffed with holofiber. The eyes are hand embroidered, which gives every penguin a unique look and means there are no hard pieces for children to swallow. Our penguins love to cosplay, and costumes can be made to order.

Product Availability

Handmade stuffed penguins can be ordered at penguinate.com. They will also be featured at the penguinate.com booths at Lilac City Comicon 2019 in Spokane, WA, from June 1 – 2, Ogden UnCon 2019 in Ogden, UT, from June 7 – 9, and Amazing Las Vegas Comic Con 2019 in Las Vegas, NV, from June 14 – 15.

“Our penguins are made to bring joy and happiness to the world,” said Shad Engkilterra, Owner at penguinate.com. “We want to honor the birds that inspired so many happy moments for us and those who have adopted our stuffed penguin friends.”

Penguins and the Charities

Of the 18 species of penguins, only the Galapagos Penguin lives north of the equator. The International Union for Conservation of Nature lists 10 of the species as vulnerable or endangered.

“We are concerned about penguins and their environment,” said Jenya Engkilterra. “We want to save penguins in the wild.”

Charity Navigator rates WCN with a score of 100 out of 100 and four stars. Over 90 percent of donated funds go to programs to protect wildlife. GPS has partnered with WCN and its president, Pablo Garcia Borboroglu, was awarded the National Geographic Buffet Award 2018. The organization also received the Whitley Gold Award in 2018.

DisneyNature chose GPS and WCN to receive a portion of the box office take in the first week for the “Penguins” scheduled to be released April 17, 2019.

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The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

For more information, press only:

Shad Engkilterra

shadexaminer@gmail.com

For more information on Product:

www.penguinate.com

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Our Penguins Now Do More Good

Sometime in early January, I started looking for a charity that supported penguins. It seemed like something we should do at penguinate.com. Penguins are cute, funny, the basis for our mascot and our lead creativity identity marker. I just didn’t find a lot out there on penguin charities and their effectiveness (much of what I found was for the Pittsburgh Penguins Hockey Team charity efforts).

Then I saw a trailer for DisneyNature’s “Penguins.” Ignoring the fact that the penguin’s name is Steve (hmmm… Steve), the movie looks like it has a lot of compelling penguin footage. Also mentioned in that trailer is DisneyNature’s commitment to give a portion of the opening week’s box office to the Global Penguin Society (GPS), which has a partnership with the World Conservation Network (WCN). In this case, as a Disney fan, I’ll let the DisneyNature film guide me to contribute to the GPS.

Jenya and I discussed it and we decided we would give to the GPS through the WCN $1 for every penguin we sell. That way we can do our part to make sure penguins are around long enough for us to go see them in the wild.

Wildlife Conservation Network has a 100 score and 4-star rating from Charity Navigator. Global Penguin Society won the 2018 Whitley Gold Award and the 2018 and the National Geographic Buffet Award for Leadership in Conservation presented to Dr. Garcia Borboroglu. Ten of the 18 species of penguins are vulnerable or endangered according to the IUCN.

Get a cute stuffed penguin today and help us support efforts to improve their numbers.

Check out why you need a stuffed penguin. Read why our penguins need you.

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12 Reasons Stuffed Penguins Need You!

Hatched penguins
  1. You are unique. They want to experience your uniqueness.
  2. They love you!
  3. They want to travel with you.
  4. They love your room.
  5. They need a hug.
  6. They like the same movies that you do.
  7. They’ll be a perfect photo models for your photos!
  8. They like fishing.
  9. They think you are cute!
  10. They want to share stories and coffee with you.
  11. You’re creative. They love that about you!
  12. Penguins in the wild are endangered. Our stuffed penguins want to help their friends. For every penguin adopted, we’ll give $1 to the Global Penguin Society.

The Global Penguin Society is the same organization that will be receiving donations from the opening week ticket sales for DisneyNature’s “Penguins.” They partner with the Wildlife Conservation Network.

Order a stuffed penguin today! Read 25 reasons you need a stuffed penguin!