Any trade show or expo that you attend should be geared toward your target market. Make sure that you plan for the show. Know what you want to accomplish and why you’re going. You could attend trade shows to sell, or you might want to generate leads, network, find partners, spot trends and give or attend educational sessions.Continue reading Journey to Better Marketing: Trade Shows and Expos
Your press release needs to be news if you want it published in the paper. Press releases that are written in AP style will have a better chance of getting published or getting the attention of the local news. You should cover the who, where, what, when and why. If they don’t get used by the news, you can still publish them on your website.Continue reading Journey to Better Marketing: Public Relations
After a successful first half of the year, Penguinate.com was able to make its first donation to the Global Penguin Society. Penguinate.com donates $1 for every adopted stuffed penguin from its website and the events the business attends.
“It feels good to do something that helps penguins,” says Jenya Engkilterra, who handmakes the plush penguins. “We’re just happy that we can do something for them.”
Penguins are a bellwether species for climate change. As the Antarctic ice melts and seal levels rise, penguins are facing a tougher environment than they may be able to survive.
The Global Penguin Society is an award-winning organization that educates people, protects habitats and observes penguin populations. It is dedicated to the conservation of the world’s 18 penguin species. The organization was the recipient of donations from the Walt Disney Company’s DisneyNature release “Penguins.”
Penguinate.com will continue to donate to the Global Penguin Society for the rest of 2019.
For Immediate Release: May 15, 2019
Salt Lake City Author Darren Lamb is scheduled to autograph copies of his books as part of the Penguinate.com table at Ogden UnCon. Lamb will be appearing for one hour on Saturday June 8, 2019, from 1 pm to 2 pm.
Lamb’s books are known for combining gritty action with Buddhist philosophy. In “Rebirth: A Zombie Tale,” Lamb explores what a zombie apocalypse would mean for the doctrine of reincarnation. Lamb’s Sea of Sin series follows the adventures of a Catholic priest, a Buddhist Monk, an ex-Marine diner owner and a Life-Flight nurse as they confront their own basic natures and the worst of humanity.
“The spiritual component of my books is personal and important,” says Lamb. “I use the story and the philosophy to enhance the reading experience while delivering a great story.”
Lamb and his daughter wrote and illustrated the children’s book: “The Worst Buddhist.” As an artist, Lamb has created geek-related Buddha statues and crayon art.
Lamb, a former Marine, is an active Buddhist who offers meditation classes in Salt Lake City. He graduated from Salt Lake Community College with an Associate’s degree and from the University of Utah with a Bachelor’s degree in Philosophy and English Literature. Lamb is a self-proclaimed geek whose philosophy often refers back to movies and comic books to explain concepts that many find challenging.
Author and SLCC Alum Shad Engkilterra returns to Salt Lake City to celebrate the release of his ninth book “The Haunted Mansion Is Creativity.” Starting with a short presentation at 6:15 pm focusing on creativity and Disneyland as a metaphor to enhance memory of creative principles, Engkilterra will be signing copies of his books at City Cakes and Café on June 5, 2019.
“I spent a lot of my time in Salt Lake City writing at City Cakes and Café,” said Engkilterra. “This is where it all started.”
Engkilterra is a Disney enthusiast who worked at Walt Disney World on its College Program as part of his SLCC experience. He received his Master’s in Creativity and Innovation from the University of Malta’s Edward de Bono Institute in 2016.
“Many people think they aren’t creative or they can’t create,” said Engkilterra. “They’re wrong. Creativity is an integral part of the human experience. We just lack the structure to support it as we get older.”
Engkilterra will continue to Ogden UnCon from June 7 to 9, 2019 where he will have a table and is scheduled to present “The Haunted Mansion: 50 Years of Creativity” on Sunday at 11:30 am.
“Academic research is often inaccessible to regular people. I wanted to translate scientifically supported principles of creativity into something fun and more easily understood,” said Engkilterra. “Using the history and structure of Disneyland seemed like a good way to enable greater understanding.”
In “The Haunted Mansion Is Creativity,” the second installment of the “Disneyland Is Creativity” series, Engkilterra continues the work he started with “Disneyland Is Creativity.” Engkilterra explores creativity at his website www.penguinate.com.
City Cakes and Café is located at 300 W 1860 South near Costco. The locally owned business offers gluten-free, vegan pastries, soups, and other items.
Ogden UnCon will be held at the Ogden Eccles Conference Center and other venues. Guests include Chris Kattan, Toby Stephens, and cast members from “Land of the Lost.”
For Immediate Release Contact: Shad Engkilterra, penguinate.com
$1 from each penguin sold until July 1, 2019 will go to Global Penguin Society
“What can be funnier than a penguin that is running to hug you,” said Jenya Engkilterra, penguin designer at penguinate.com. “Maybe he’s not running to hug you. He’s just running, but it doesn’t make it any less funny.”
Penguinate.com’s handmade penguins are made of faux fur and stuffed with holofiber. The eyes are hand embroidered, which gives every penguin a unique look and means there are no hard pieces for children to swallow. Our penguins love to cosplay, and costumes can be made to order.
Handmade stuffed penguins can be ordered at penguinate.com. They will also be featured at the penguinate.com booths at Lilac City Comicon 2019 in Spokane, WA, from June 1 – 2, Ogden UnCon 2019 in Ogden, UT, from June 7 – 9, and Amazing Las Vegas Comic Con 2019 in Las Vegas, NV, from June 14 – 15.
“Our penguins are made to bring joy and happiness to the world,” said Shad Engkilterra, Owner at penguinate.com. “We want to honor the birds that inspired so many happy moments for us and those who have adopted our stuffed penguin friends.”
Penguins and the Charities
Of the 18 species of penguins, only the Galapagos Penguin lives north of the equator. The International Union for Conservation of Nature lists 10 of the species as vulnerable or endangered.
“We are concerned about penguins and their environment,” said Jenya Engkilterra. “We want to save penguins in the wild.”
Charity Navigator rates WCN with a score of 100 out of 100 and four stars. Over 90 percent of donated funds go to programs to protect wildlife. GPS has partnered with WCN and its president, Pablo Garcia Borboroglu, was awarded the National Geographic Buffet Award 2018. The organization also received the Whitley Gold Award in 2018.
DisneyNature chose GPS and WCN to receive a portion of the box office take in the first week for the “Penguins” scheduled to be released April 17, 2019.
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