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Journey to Better Marketing: Trade Shows and Expos

Jenya and penguins at the Salem Holiday Market 2018

Any trade show or expo that you attend should be geared toward your target market. Make sure that you plan for the show. Know what you want to accomplish and why you’re going. You could attend trade shows to sell, or you might want to generate leads, network, find partners, spot trends and give or attend educational sessions.

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