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The Journey to Better Marketing: Networking Goals

Meet people, build relationships

When you decide to start networking, the first thing you need to do is to make a networking plan with goals. The first goal should be centered on how many events you plan on attending in a month; a minimum should be two, but more is definitely acceptable.

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The Journey to Better Marketing: Business Networking

Meet people, build relationships

The hardest part about networking is understanding the difference between it and socializing. While some socializing is networking, networking isn’t always socializing. According to “Guerrilla Marketing in 30 Days (affiliate link)”, networking is making contacts to establish relationships that lead to business, often through referrals. Networking isn’t about doing business, unless you happen to run into someone who fits your target market exactly. Instead, it’s about forming relationships that will lead to a referral for your business.

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