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How to Make Tomorrow Better with Limited Resources

Plant seeds to make tomorrow better

Improving your future is hard, especially when you consider everything you’ve got going on. Even if you’re someone who is staying home because of the pandemic, you don’t have as much time or as many resources as you might like. You could have a limited budget, limited means to contact people, and not enough emotional energy to carry you through to the evening. But there is something you can do to plant seeds for a better tomorrow.

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The Journey to Better Marketing: Networking Goals

Meet people, build relationships

When you decide to start networking, the first thing you need to do is to make a networking plan with goals. The first goal should be centered on how many events you plan on attending in a month; a minimum should be two, but more is definitely acceptable.

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The Journey to Better Marketing: Know Your Goals

Going for the goal

The object of marketing is to get people to do something. It can be to donate to a cause. It can be to click on a link. It can be to buy a product or subscribe to a newsletter. Whatever it is that you want people to do is what your marketing should be directed it. If you don’t know the goal, you won’t be able to get people to do anything, and you won’t be able to measure what works and what doesn’t.

The goals need to be specific, so that they are easier to visualize and achieve. I want people to be more creative, be better problem solvers, experience more joy in life, learn something new, and be happier. Those aren’t goals that I can measure. They may also not be specific enough.

Buy a Penguin

So, how can I help people to achieve those things? If you buy a stuffed penguin, will you be happier? I hope so. I know how happy they’ve made me. So, the first goal is to sell stuffed penguins.

Buy a Book

If you buy one of my books, will you be happier? I hope so. “The Pirate Union” is a comedy. “The Adventures on the Amur” are like the Nancy Drew/Hardy Boys stories. The creativity books are designed to help you become more creative and be better problem solvers. “Polly Penguin Wants to Fly” and “There Are No Penguins in Alaska” are supposed to be fun. So, the second goal is to sell books.

Patreon, Blog, and Email List

Will supporting our Patreon, reading my blog, or joining our email list help you achieve those goals of creativity, joy and problem solving? On Patreon, you get short stories and penguins that should be comforting and funny. The blog will bring about new information that you may not already know, and our email list will make sure you don’t miss anything on the blog. It’s all an attempt to bring you more joy and creativity.

Other Goals

We’ve recently changed our slogan to “Joy. Friendship. Travel. Penguins!” That’s what we want to bring to this world in as many ways as possible. But again, they aren’t easily measured.

Are the goals I have currently too many? They need to be realistic, and I need to make sure that I don’t get overwhelmed with too many of them or with goals that are too large. Goals that are too easy or too hard aren’t realistic. You need to stretch yourself, without breaking, to achieve success. You need to believe that you can achieve the goals.

Books, coffee, penguins, Disney, travel and creativity are things that bring me happiness. I want the freedom to explore, create and build, so I can bring that happiness to you.

So, what are good goals to set? That’ll depend on the month and the activities we’ve got going on.

Adapted from the 2005 version of “Guerrilla Marketing in 30 Days.” Get the updated version of “Guerrilla Marketing in 30 Days.”

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The ABCs of Creativity: Goals

Penguins with ball

Many people think that creativity only involves a free-for-all, throw-stuff-at-the-wall-and-see-what-sticks, and it can be that. Disney uses “Blue Sky” as its terminology for ideas that have no boundaries. Some organizations call it “Green Field” thinking. A simple brainstorming session can also encompass this type of idealized creativity. One person alone or a group of people coming up with ideas about anything and everything.

But that’s not really how most creativity works. Disney might have blue sky sessions that encompass everything from transportation to theme park attractions and TV series to communication break-throughs, but most of the time these sessions are focused on a goal. The goal may still be overwhelmingly large, like a story for the next great Pixar movie, but it is a goal nonetheless. Jackson Pollock doesn’t sit down to write a novel and end up with a painting, and George R.R. Martin doesn’t sit down to write a novel and end up with clay statue.

For some people, the word goal may be too pointed. There still have to be limitations or a problem that the person is solving before he or she can really engage the creative juices. The goal, or general direction, helps people to focus their creative energy and allows the brain to pick up on the importance of the project or question. Even if no answer is immediately forthcoming, the problem may be solved during an unrelated activity.

If you’re having trouble firing up your creativity, it may be because your too thinly spread. Focus on one thing you want to make better and work on that. One goal I always come back to is “What can we do to make Tomorrowland more about tomorrow?”

If you have suggestions, leave them in the comments section below. You can read some of my ruminations in the upcoming book “Penguinate! The Disney Company.” Until its release, you can pick up “Disneyland Is Creativity: 25 Tips for Becoming More Creative” and “Penguinate! Essays and Short Stories: Becoming More Creative for a Better Life and World.” You can also preorder “The Haunted Mansion Is Creativity.

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What to Do when Old Goals No Longer Serve You

Professor Penguin studies for greater knowledge.

[Author’s note: If you want to get the short notes on this story of discovery, look for the list of three steps below. It should be easy to find.] I have always heard that as a writer, I should read voraciously. I just couldn’t find a lot of time to do so. I had heard about presidents who would read an amazing number of books. Teddy Roosevelt read a book a day at least, in addition to magazines and newspapers. Even at my best, when I had nothing to do but read and no desire to do anything else (the summer between my sophomore and junior years in high school), I could only read about 100 pages a day unless it were a particularly good fantasy novel.

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Harness the Power of Video Games

One of the reasons why video games are so popular and so easy to play for hours is because they set up quantifiable goals that allow you to understand whether you’re being successful or failing. It’s not just save the princess; it’s save the princess while scoring the most points or doing so in the fastest time. Hardcore gamers will sit for hours trying to gain levels, get treasure, discover secrets, complete side quests, and feel accomplished. Even gamers who play Match 3 games or Farmville have goals they can measure – one more level to complete or a certain score to attain. The numbers are tracked, saved, compared to your friends, and celebrated when milestones are reached.

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