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The First Step to Selling (Anything): Attitude

Selling requires the right attitude

Many people think of marketing, advertising and selling as part of some icky thing they have to do to survive. It’s this belief that leads to an attitude that holds them back, and the right attitude is the first step to selling (anything).

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Journey to Better Marketing: Direct Selling

Direct selling is part of marketing

Selling is the distribution arm of marketing, and it works best when it’s done face-to-face. This type of interaction allows for a dialogue where in the seller can listen to the potential buyer and fill his or her needs. Direct selling isn’t only expensive in terms of employee costs; it can also be expensive in terms of opportunity costs. If you’re the only salesperson for the company and you’re talking to a potential customer who doesn’t buy, you may have missed being able to talk to other customers who would have bought. You can’t make products if you’re in the process of selling, either.

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