What Do We Need to Make Our Store a Reality?

I was asked what we need to make our store a reality, and the list I came up with was long and filled with all the things you might expect. However, the first thing we need is to learn how to get people to the store. We’ve had a Facebook page, an Etsy shop, a Patreon, an Instagram account, a now-deleted YouTube channel, an Amazon author page, and a website long enough to know that we don’t know how to get people to any of those. We tried ads. We’ve cross promoted. I’ve used all of my SEO knowledge to rank us higher. I’ve taken classes in marketing, gone through five day challenges, and spent a month with a marketing guru; nothing has worked to bring sustained traffic that converts to buyers.

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