Nabisco’s Animal Crackers: How to Sell More Cookies

While the idea for animal crackers came from England, it was Stauffer’s that produced the first animal crackers in the United States in 1871. The factory was in York, PA. While Stauffer’s are the original in the U.S., Nabisco’s animal crackers may be the most famous. In 1902, Nabisco jumped into the animal cracker business. They used the Barnum name from the famous circus for their animal crackers. These snacks were put in boxes resembling train cars with animals caged in them. They featured a string across the top of the box.

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