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‘Shazam!’ bring the popcorn and have some fun

“Shazam!” is a fun DC romp that shows DC can use humor on its superhero films. Sure, there are some scary parts (The monsters are U-G-L-Y; THEY AIN’T GOT NO ALIBI; THEY UGLY!), and 14-year-old Billy Batson uses his newfound adulthood for some nefarious purposes, one of which he rejects outright. Another he indulges in and commits a crime to go back for more. It’s played for comedy, so it works if you don’t think about it too much.

Zachary Levi is at his goofy, charming best, and “Shazam!” is a fun popcorn movie. If you remember “The Greatest American Hero,” you’ll recognize elements of the TV superhero comedy as Shazam tries to learn about his superpowers.

I saw this in Russian with my wife, who laughed far more than I did, and after discussing with her some of the things I didn’t catch, “Shazam!” may be a little deeper than a popcorn movie. That being said, it was fun, even if it has a deeper message about envy and family.

Apparently, there are some people, aka trolls, causing a ruckus pitting “Shazam!” against “Captain Marvel.” A small part of this stems from the DC vs. Marvel rivalry. Small minds have an issue with holding two competing theories in them, and it’s the same with this rivalry. You can like DC AND Marvel. It’s not either/or; don’t fall for the false dichotomy. In fact, if you like Indie comics and want to see more of them on the big screen, going to see films that are like the Indie comics you love will cause the studios to scour the nation looking for stories they can adapt, thus creating a larger market for the smaller IP.

A larger part of this trollduggery is the unfounded fear that males, and usually white males, have at being rendered irrelevant as the world changes. They lose a power that has been a birthright since before the U.S. was founded, and the act of taking that power away and distributing it so that all people have the same equality of opportunity feels like discrimination. What good are the movies if you don’t share them? While we could delve deeper into the psychology of this issue, I’m just going to let Zachary Levi take it from here:

Of course, if you still want to ring in on the Marvel vs. DC question, you can take our poll.

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Marvel Vs. DC: Who has the better fans?

Looking at the box office scoreboard, this discussion may seem like a no-brainer. Clearly, Marvel wins in every aspect of movie profitability. Critics and audiences alike seem to score Marvel films highly, and the receipts for this $4 billion Disney purchase make Marvel a bargain buy for the House of the Mouse. While the box office dominance is undeniable, this doesn’t mean that Marvel has a better fan base; it just means that it has better movies.

In fact, the box office reveals something quite different. DC clearly has the better fan base. When a POS like Batman Vs. Superman can rake in $872 million worldwide, it isn’t the casual fan that is making that happen. When a decent but not super film like Suicide Squad can show the legs it has at the end of summer start of fall, it is the DC fans that are making it happen. DC has been making clearly inferior films, and yet, those films have been blockbusters. It can only be fans who return time and again to see their favorite characters. If Marvel had the same fan base, it would have garnered more than the current 4 in the top 12 films on the all-time box office list.

Not only are DC fans propping up the box office, they are also propping up the advertising campaigns. A vocal movement, which made international headlines, to shut down Rotten Tomatoes because of the critic rating of Suicide Squad was enough to create more curiosity among casual movie goers. This seemingly absurd and outlandish petition generated controversy and kept Suicide Squad in the minds of the population who may have otherwise skipped the film because of the critic rating. Critics are often wrong, and in this case, it worked to the advantage of the film.

All of this happens at a company that has no Stan Lee at its forefront. Lee is a god amongst geeks, and his word generally carries fans beyond the pale. His presence in every Marvel film, doesn’t make the film better necessarily, but it does make the fanboys and girls squeal. Lee and his cult of personality should be able to drive every Marvel film above the $1 billion mark. Instead, DC is relying on the strength of the appeal of its characters, if not the actual characters themselves, to bring in audiences, and it has thus far worked.

Marvel films may be glorious hits that are super profitable, but they are drawing on the return presence of fans that aren’t necessarily Marvel fans. DC relies on its core of superfanatics to make sure that it has enough in box office to bring out the next movie. That gives the rest of us hope that DC will figure out how to make the next movie wonderful.