Your press release needs to be news if you want it published in the paper. Press releases that are written in AP style will have a better chance of getting published or getting the attention of the local news. You should cover the who, where, what, when and why. If they don’t get used by the news, you can still publish them on your website.
Continue readingMonthly Archives: November 2019
New Zealand: A Short Survey of Christchurch
While we’re mostly headed to Christchurch to see our friend Checkers Penguin, we certainly want to make sure that we see some of the sites there before we head to Dunedin.
Continue readingPenguinate now on Etsy
The Penguinate shop can now be found on Etsy! We decided to open up our Etsy shop to give people an opportunity to find us. Currently, we have Pear Penguin available for adoption there, we have 2020 calendars for digital download, and our Flat Friends: Penguins are waiting for new homes.
While you can also get Pear Penguin and our downloadable 2020 calendars from us at Penguinate.com, our Flat Friends: Penguins are available exclusively at Etsy. So, if you need an ornament, gift card accompaniment, tag addition to your present, champagne or wine bottle friend, or book mark, check out our Flat Friends. They come in two sizes!
Thank you so much for being a part of our penguin community. We hope to have some exciting news in the next year. It’ll come a lot sooner of we get more people on our Patreon.
New Zealand: Getting Acquainted with Auckland through Aucky Walky Tours
As we’re looking at ways to learn more about New Zealand and the places we visit, Aucky Walky’s tours are very appealing. They have two tours that we are considering: The Hello Auckland Walking Tour or Taste Auckland Food Tour.
Continue readingJourney to Better Marketing: Radio and TV
If you want to go into radio, don’t do it by yourself. Use the ad salesperson to help you. His or her job is to make sure that you want to continue playing ads on the radio. That means the salesperson will do his or her best to help you create a good commercial. Find out how the station stacks its ads. You want yours played first.
Continue readingStories from an Alaskan Cabin: Chapter Nine
George was the first one up. By the time the rest of the guys had gotten out of bed, there was a roaring fire in the stove and fresh coffee percolating on top. George had cut up some scallions and was whipping some eggs for breakfast.
Continue readingNew Zealand: A Short Survey of Auckland
Auckland is the transport hub of New Zealand. Most people will start their journey here. As the most populous city, Auckland has lots to do. The most often featured attraction is the Sky Tower. Its revolving restaurant is probably the most attractive part of the tower for me. It would certainly remind us of our trip to Top of Waikiki. Maungawhau, the dormant volcano that is also the highest natural point in the region, would also provide a call back to our Hawaiian vacation and its Diamond Head walk.
Continue readingJourney to Better Marketing: Direct Mail
“Direct mail is only junk when it’s of no interest to the receiver,” says “Guerrilla Marketing in 30 Days (affiliate link).” Direct mail should be targeted to your audience, which will keep it out of the junk mail category.
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Penguinate! Positive Creativity 