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‘Ride of a Lifetime’ Offers Iger’s Lessons Learned at Disney

Disneyland's Sleeping Beauty Castle

Disney CEO Bob Iger shocked the business world by announcing his decision to step down from the company’s top position. He led Disney through some of its largest expansions – both in terms of intellectual property (IP) through acquiring Pixar, Marvel, LucasFilm and 21st Century Fox, and parks built or expanded, including Shanghai Disneyland and Star Wars: Galaxy’s Edge. In his book “The Ride of a Lifetime” (affiliate link), Iger allows the reader to see what he has learned during his tenure at the Disney Company, where he started at the bottom and worked his way up.

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