Penguinator Newsletter August 2019

Hey Penguinators and those who happened onto this newsletter!

How’s it going? Thank you so much for supporting us.

On Writing

We’ve been busy this past month trying out the Patreon promotion feature, and let me tell you, we utterly failed! I thought if I concentrated on getting new people to join, I would find them, and we’d have 30 new Penguinators on our creativity team. We got zero – that’s right, a penguin egg. Not a single new member… No one picked up on our first offer $30 for 3 months and you get a penguin, and no one wanted to challenge my writing skills on the subject of creativity.

But, if you’ve been paying attention, it’s amazing to fail! That’s a part of creativity, a part of growing and a part of life. If we weren’t failing it would mean we weren’t trying. Of course, the second part of failing is learning from it. So, what did we learn? I’m not sure, yet. Maybe we learned that our offers weren’t enticing enough. Maybe we learned that no one understands creativity and penguins. Maybe we learned that social media is a terrible thing to rely on when it comes to generating new leads. It is the first day since the last offer ended, so I still have to think about it more. What do you think we should have learned? Let us know in the comments.

My SEO job has been giving me fits. I’ve seen the writing on the wall since January; I just haven’t done very much about it. So, this month I started looking for other places to get writing or teaching work. I put a gig on Fiverr for editing and blog writing. I sent out request for anyone who might have leads for editing or writing. I haven’t gotten a paying gig, yet, but I’ve had one writer say he’ll use my editing services (at a deep discount) come August 5th.

I also signed up at Medium.com as a writer. This is a revenue sharing website, but they only use subscriptions not ads. So, I get paid according to the number of people who interact with my writing versus other writings they interact with, i.e. they pay $5 and read ten articles, each writer gets 50 cents. That’s not exactly how it works, but it’s the gist of it. You’ll still be able to read whatever I publish their because I’ll have a friends and family link that I will add to our regular newsletter.

Speaking of regular newsletter… I have started an email list at www.penguinate.com. If you sign up, you’ll get a code for 10% off your next purchase at our website. The emails I have planned going forward will come once a week with a compilation of all the articles I wrote at Penguinate for the week before. You can read why I am starting an email list by clicking on the link.

I have connected my Patreon to my website, so now I can put exclusive content on my website for you! I will always put a link to the content in a post on Patreon about the same time as the link on Penguinate.com goes out. This is designed for me to be able to recruit new readers to our Patreon. If you prefer me to post solely on Patreon for you, please let me know. (If you’re reading this, you’re already on the website!)

In case you missed it, I was featured on the Sweep Spot podcast for my book “The Haunted Mansion Is Creativity.” Check it out.

On Penguins

In other news the penguins keep marching.  Checkers is in New Zealand and has his own Instagram account. He and his mom have been so supportive of us. They stepped up and purchased a Pay-It-Forward penguin. Some lucky child will get a penguin at Salem Holiday Market in December unless we find a reason to give it away sooner.

We also have a new penguin. We don’t know its name, yet. I was thinking Reggie, Regina, or Reginald, but I haven’t discussed it with Jenya, yet. Stay tuned for a “Meet the Penguin” post soon!

August 12 is our Patreon anniversary. August 14, I will release “Popeye, criticism and creativity.” August 22, will be our second Penguin of the Month photo. And on every Tuesday, there’s a behind the scenes photo shoot of the Penguin Countdown. All of these will be for Penguinators only.

That’s all I have on the news front for now. Thank you, Penguinators, for your support. I’ll be sending out an extra creativity article just for you sometime during the month of August. (If you’re not a Penguinator, and you’re reading this think about joining our Patreon for more penguins and more creativity.)

Below, I have sent out a copy of our first blog post email for our email subscribers.

Thanks again for reading and supporting.

Shad and Jenya.

This is what our first Mailchimp Blog summary looks like. If you sign up for our email list, you’ll get an update every week. It’s also available at mailchimp’s archives.

Look what we’ve written about over the last week! Thanks so much for being a part of the community!
penguinate.com Creativity to the infinite power

Excerpts:The ABCs of Creativity: Well Creativity: Even if it’s fun, you sometimes need to step away to get better. 
Read on »

Did You Catch the Creativity Secrets in the Countdown? Almost everyone missed these Easter eggs in our Patreon countdown, did you?
Read on »

Behind the Scenes Photos with the Penguins Day 10 to 7 Behind the scenes for Patreon members only! 
Read on »

Layover at JFK? Problem solved with TWA: Photos from the Hotel Layover at JFK? Problem solved with TWA Hotel. 
Read on »

Just One Day Left for More Creativity Join now and be part of something bigger. 
Read on »

Heroes of the Haunted Mansion: Claude Coats Claude Coats provide atmosphere and more for the Haunted Mansion. 
Read on »

2 Days Left to Get More Creativity Just two days to go! For every 5 people that join our Patreon by July 31, 2019, I’ll write an extra creativity article! 
Read on »

Southwest Airlines Shows the Luv on ‘The Kindness Diaries’ Luv will find a way! on the Kindness Diaries. 
Read on »

What Would You Do if You Were More Creative? Three is the magic number to join our Patreon before this deal expires. 
Read on »

8 Cool Things about Penguins from 2 Videos Have you seen this adelie coming to rescue emperor penguin chicks? 
Read on »

Did You Catch the Creativity Secrets in the Countdown?

As part of the countdown for our last Patreon offer for new members, I did a series of photos featuring our penguins and numbers. Each photo had Easter eggs related to creativity in them. Do you know what those Easter Eggs were?

Penguins with the number 10
Penguins with the number 10

Number 10: All of these penguins are sitting on a couch. They’re comfortable. Because they are comfortable, they are ready to create. Getting comfortable is especially important in industrial creativity because being creative is risky, and people who are worried about losing their jobs aren’t going to take risks.

Penguins out of the box cat inside
Penguins out of the box, cat inside

Number 9: Thinking outside the box is great when being creative, but sometimes, what’s left inside the box can be just as surprising. If you’re interested in the learning portion, a number with an exclamation point beside it is a factorial. That means you’re supposed to multiply the number by every number below, i.e. 9x8x7x6x5x4x3x2x1.

Our penguins welcome a new penguin
Our penguins welcome a new penguin

Number 8: Just like our penguins welcome a new penguin (Did you notice the new penguin? It still needs a name), you need to welcome new ideas. Don’t be afraid of what’s new, embrace it like a stuffed penguin would embrace you.

Penguins in a huddle with the number 7
Penguins in a huddle with the number 7

Number 7: Most creativity results form some sort of collaboration. The Muppets weren’t just Jim Henson; they were also Frank Oz, Caroll Spinney, and a host of other puppeteers. Grab a few collaborators and make beautiful music, art or whatever together.

Penguins with globe and cat
Where should we go next?

Number 6: Travel is a great way to jump start your creativity. You get exposed to new cultures, foods and ideas. Think about them enough, and they can result in new ideas.

Penguins brainstorming creativity
Penguins brainstorming creativity

Number 5: Brainstorming is one of the quickest ways to get a lot of ideas. Be sure to have someone record them. You can even do it by yourself.

Tea Party with the Penguins
Tea Party with the Penguins

Number 4: Being childlike is important to creativity and remaining young. Have a tea party with your stuffed pals and invite friends along. Find a way to play make believe. And if a tea party makes you think of Alice, she’s a great role model because she’s curious. Be curious. (Bonus Easter Egg: Check out the cups and find a surprise that is correlated with greater creativity. Don’t laugh when you see it, or do, actually, laughing might be better.)

Penguin taking a group photo
Penguin taking a group photo

Number 3: These penguins are recording their time together with a photo. You should record your ideas when they occur to you. Always have a pen and paper handy or make a note on your phone. Don’t let the idea get away, record it somehow.

penguins with books
penguins with books

Number 2: Books can be a great way to continue learning or to find inspiration. Books also allow you to exercise your imagination. Read a little every day and change up your genres to keep your creativity function at a higher level.

Penguins number 1
Penguins number 1

Number 1: You’ve got to set aside time for your creativity, and that time needs to be guarded against the intrusions of everything that would distract you. It’s hard to do, but giving yourself an hour to do something creative every day will improve your creativity.

Which Easter eggs did you spot that we missed? Leave a comment and let us know.

Just One Day Left for More Creativity

Clearly, you can join our Patreon at any time. If at some point you decide our penguins are worth it or you enjoy what I’m writing, you can simply head on over to the Patreon page and put up however much you think it’s worth to you to get creativity articles, penguins photos and more while supporting our ability to create. Whether it’s $1 or $500 or more, your pledge amount, when you decide to give it, doesn’t matter as much as the fact that you’re voting for more positivity, more love and more kindness.  That’s what we’re trying to put out into the world.

However, the offer on the table right now does expire on July 31, 2019. For every 5 people that join before the end of July, I will write an additional creativity article. We have one scheduled for August 14th about the Popeye movie, criticism and creativity. Our penguin photo of the month has been chosen and will be released on August 22. Our Patreon Anniversary is on Aug 12! So, it’ll be a big month for us, and you can make it bigger.

Our penguins are watching the clock. Come join the fun as we explore the finest thing in life: creating. We look forward to moving forward together.

P.S. Did you spot the Easter eggs in the countdown photos?

2 Days Left to Get More Creativity

If you want better problem-solving skills, interesting articles to read, and photos of stuffed penguins, join us at our Patreon. For every five people that join before July 31, 2019, I’ll write an additional creativity article exclusive for our Patreon members.

From finger painting and playing music to building something in your shop and crocheting, creating something helps you relax and feel better about your life. It’s the active participation in creation that unleashes your ability to tap into the flow and get in the zone. While Maslow places creativity at the top of his hierarchy for self-actualization, creativity can be found at every level human existence. Even people in the direst situations have a desire to create. When your daily life gets to be too much for you, taking some time to get into an area that allows you to engage your whole brain will improve your mood, especially if you eliminate the expectations and just go for it.

If you want to be more creative, you can order books on creativity principles (Disneyland Is Creativity, The Haunted Mansion Is Creativity, and Penguinate! Essays and Short Stories). You can sign up for our email list, and you can join our Patreon. We’re dedicated to helping people achieve greater creativity in life. It starts with us and flows out to you.

What Would You Do if You Were More Creative?

Three days left for anyone who wants to know how many creativity articles I can write in August. For every 5 people that join our Patreon by July 31, I will write an additional, exclusive creativity article. Bring your friends, take a group photo and sign up for our Patreon. You’ll also get a Penguin photo and some cool stuff depending on the level you join at.

Creativity is the only way that we can advance in our life, as a culture and as a species. Creating is at the core of who we are. Being more creative will free you up to be more of who you are. At our Patreon, we discuss creativity principles and bring them together for good. We look forward to having you join us to become more creative.

We already have “’Popeye’ criticism and Creativity” lined up for release on August 14. The Penguin photo should be released on August 22. And don’t tell anyone, but August 18 is our Patreon anniversary! While three is the magic number for how many days are left. Five is the magic number for extra creativity articles. What would you do if you were more creative? Let’s find out together!

8 Cool Things about Penguins from 2 Videos

I’ve been doing some research for my next book “Penny Penguin Wants to Fly.” The first video is cool because of the Adelie; the second video is cool because of the chick’s down. In no particular order, my favorite things from these videos are after the first.

  • Emperor penguins abandon their chicks to get the chicks to journey to sea.
  • When they leave, chicks can be about a meter tall!
  • Emperor penguin chicks lose their down after their first swim.
  • The giant petrel can eat penguin chicks. Emperor penguin chicks form a defensive circle.
  • The Adelie is the feistiest penguin in the world.
  • Black wing tips mean the emperor penguin chicks are ready for their first hunt.
  • Emperor penguin chicks will swim for three or four years in the deep ocean before returning to their hatching grounds.

If you want more penguins, order “There Are No Penguins in Alaska” or purchase one of our handmade stuffed penguins. Join our Patreon for penguins, creativity and books.

The Joy of a Carefree Saturday Morning

It wasn’t too long ago when I would get up early on a Saturday, sneak down the stairs with my favorite stuffed animal, Chrissi the Lion, and turn on the TV. I’d keep the volume on low so as not to wake my mom, who worked the night before. It didn’t matter what was on the TV because I would run back upstairs and grab a couple more stuffed animals to sit with. Then I would go to the kitchen and get some cereal. Most of the time, it would be something sugary like Mr. T Cereal, Cap’n Crunchberries, or Lucky Charms. One time it was Corn Bran; my grandpa had brought a case of the cereal with him during a visit, and they were surprisingly good in spite of the name and the fact that there was no surprise inside.

Continue reading

Curiosity Leads Down the ‘Penguin Highway’

In “Penguin Highway” by Tomihiko Morimi, Aoyama is a curious boy in the fourth grade. He takes copious notes, researches everything, makes observations, and never gets angry. When ever he feels like he might get angry, he thinks of breasts, and it calms him down. Is that normal for a fourth grader? I don’t know, but it’s normal for Aoyama, who is clearly not an ordinary child.

When Aoyama is confronted with several problems, he decides to research them all. His friend Uchida and the girl Hamamoto help him with the time he has to spend on researching “The Sea.” Uchida is also part of his exploring and mapping the town. His side project is researching the lady from the dentist office who can make penguins, which is what sparks the whole story.

Aoyama shows that its not good enough to ask the questions. He keeps a journal with him at all times. Hamamoto does the same, and Uchida learns to use a notebook, even if he isn’t the smartest one in the group. Taking notes allows Aoyama to access the information he has learned at a later time. It also allows him to manipulate the data, so he can get a bigger picture.

Taking notes requires observation skills. Aoyama has practiced observing, so he sees what others may miss. He then makes hypotheses and tests them to see if they can withstand the scientific method. He knows his theories are most likely wrong, but it’s important to make and test them.

Aoyama’s methods are honed and only missing one piece – sometimes, the answer doesn’t lie in the logic of a situation or possible behavior. In creativity, the process is similar: take notes, observe, ask questions and stay curious; sometimes, you have to make that intuitive leap to a better answer.

If you’re looking for another good read, check out these books on my website.

The Email List: Struggles and Reasons

I’ve been struggling with this idea of an email list for several reasons. It’s a lot of extra work. It’s an extra expense. I don’t really like the email lists I’ve joined, and I was hoping that people would migrate over to my Patreon where we can make beautiful words and penguins together. (You can still migrate to Patreon and get cool things for as little as a dollar a month.)

Extra Work

I already write at least one post a day for my blog; I surpassed 200 days of posting in a row on July 12, 2019. I plan on keeping that streak alive, but it isn’t easy to come up with something new every day. I try to write 3 posts a day for my SEO job when they have work available. I need to write posts for my Patreon – one or two a month. I edit books as a side job.

Adding one more thing to my list of things to do, which includes marketing, continued learning, reading, refilling the creative well, dishes, laundry and other housework, taxes, teaching English, searching for freelance jobs to supplement my income, keeping my social media accounts active and relevant, and spending time with my wife and family, is a little overwhelming, especially when I really have no idea what I’m doing. How can I keep an email list current and active while still finding time to write my next book?

Extra Expense

MailChimp offers free limited use email lists. If I get more than 2,000 subscribers or I want to do something cool like set up a series of future emails, I’m going to have to pay up for that. This extra expense may end up being worth it, but right now, it’s hard to justify. Automation would be great for an introduction to Penguinate.com and its creativity, books and penguins. For now, I have to live with what there is – the opportunity to follow up with an immediate discount email, a day later intro email, and an email on the first of the month that rounds up everything I posted on my blog. Then, I’ll hope people don’t forget who I was when the next email I send is more than a month away.

Other Email Lists

Russell Nohelty and some other people do these great list building contests. For a small fee, authors join the list builder. The money is pooled to come up with a prize package that people will really want based on a fandom, like Doctor Who, Firefly, or Marvel. I’ve signed up for a couple of these and ended up on email lists that were not what I was expecting. (Who knew Buffy the Vampire Slayer was related to the reverse harem genre of books?) Aside from that, I received 20 to 40 different emails or more during a two-day period after the sign up and those emails keep coming until I unsubscribe. They aren’t just from the authors, they’re from Amazon, Kickstarter, GoodReads, and other websites the authors had people sign up at to get more entries. (I did not win the Buffy swag, by the way.)

All the emails end up being the same. Hi, I’m author, here’s what I’ve been working on, here’s a free (short story, book), here’s a contest you haven’t entered, here are some other free books… I don’t want to inundate your email inbox with emails you aren’t going to read, and I haven’t figured out how to make an email that is any different. Why would I want to make an email list where people will get the same thing (minus the freebies) that other authors are already sending out? Do you really want pictures of my cat? (If so, I’ll send them, but she doesn’t like being photographed.)

On Patreon

I was really hoping to build my Patreon into a juggernaut. If I could get 600 people signed up at a dollar each, my financial situation would be much more stable. It wouldn’t give me the opportunity to quite everything, but it would reduce the amount of freelance and SEO work I had to do. Unfortunately, I still haven’t got a handle on how best to get fans to sign up for the Patreon. I’ve offered discounts at any level. I’ve created offers, like join at $30 for three months and get a penguin. I’ve posted about it on Facebook, Twitter, and Pinterest. I haven’t figured out how to grow any of my social networks beyond a certain number and Patreon is the same right now.

Why Am I Doing It?

I am starting an email list because it’s the best way to keep you in the loop about what Jenya and I are doing creatively. YouTube changed its criteria for creators to monetize videos. Facebook changed its algorithm, so that creators had to pay to get their fans to see what’s being posted on the fan page; it has also randomly marked my penguin8.com as spam without giving me a reason or checking the posts that I sent notices about. Weebly eliminated access to its website for anyone geographically listed in Russia and other countries. These changes have made it more difficult for creators to make a living off of random and organic growth. They have also shown that these companies control my eCommerce to a degree that is not only uncomfortable and unprofitable but also dangerously close to being able to remove my presence from my largest outlets with a small change in their algorithms. I can’t count on social media and search engines to drive organic views to my websites.

In addition to this, my SEO job ebbs and flows. There have been days when there just aren’t any articles to write. I need to find a better way to make money, and every other book and website I’ve read about being a creator in the Internet age says an email is the only way to go. When a website like examiner.com or MySpace shuts down or becomes less visited, the email list is still there to sustain the creator. In theory, I’m in control of the email list, and thus in control of my destiny. And isn’t that all anyone really wants? To control his or her direction?

So, please sign up for our email list. Like share, comment on our social media posts and sign up for our Patreon. I look forward to you becoming honorary Penguinators.

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