If you haven’t realized it by now, social media companies are not a product. They are not beholden to their users for any reason other than that they need users to be the product. Social media then sells its data and insights to the highest advertising budget to get the most targeted results. While making you the product has been vilified in some arenas, it’s not any worse than you as the product for TV or radio. The biggest difference is that Facebook, Twitter, and their ilk can target you specifically, have done experiments to show they can manipulate your feelings, and are in it for a profit, not of millions of dollars, but hundreds of millions.
Continue readingCategory Archives: Marketing
How to Improve Your Blog Posts to Get More Readers
If you’re trying to take advantage of additional time that the pandemic has left you with by creating a blog to earn some extra money, you need to get more people reading your blog, subscribing to your email list, and coming to you for important information. Here are some things to consider so that you can get started and be more successful from the beginning. If you are already blogging, use these tips to improve your blog posts.
Continue reading‘Millionaire Success Habits’ Starts with the Habits to Help You Succeed
Yes, I broke down and ordered Dean Graziosi’s “Millionaire Success Habits.” If you’re not familiar with Graziosi, he has made his money in real estate, motivational speaking, and is working on what he and Tony Robbins call “The Knowledge Industry Business,” and he wants to share everything he’s learned with you.
Continue readingJourney to Better Marketing: Press Releases according to Michels
If you’re involved with any sort of show, you should generate your own press releases. Don’t depend on the venue or organizer to do so, even if it’s in the contract. You should have one press release before and one for after, especially if you’re doing an informational session of some sort.
Continue readingJourney to Better Marketing: The Calendar
A marketing calendar can help you coordinate your efforts, plan your budget, and keep you on track. One of the problems that many small business owners face is that they market when things slow down and stop marketing when they get too busy. However, that type of marketing is ineffective. You need to have a continuous marketing effort no matter how much work you’re doing, especially if you want to avoid the slow times. Hit and miss marketing is more costly than planned marketing, especially in opportunity costs.
Continue readingThe Journey to Better Marketing: Advertising Copy and Structure
Your ad will likely be constituted of a headline, the body, the offer, a call to action (CTA), a hook, and graphics. Following the AIDA model, you need to grab the person’s Attention, spark their Interest, increase their Desire and move them to Action. You need to do all of this in a simple and clean format. Advertising is an art.
Continue readingJourney to Better Marketing: The Hook
“Join our email list today for a free penguin calendar.” (Not a real offer, yet.) A hook grabs attention, creates interest, stokes desire and drives to action. The calendar in this case is the bait on the hook. Other things that can be bait: information, books, a list of some sort, a compendium of facts.
Continue readingJourney to Better Marketing: Newsletters (and Email lists)
The edition of “Guerrilla Marketing in 30 Days (affiliate link)” I have is older and doesn’t feature a strong emphasis on online news more than a couple of chapters. This chapter on newsletters could be easily adapted for email lists.
Continue readingJourney to Better Marketing: Budget and Plan Implementation
Your marketing budget and plan implementation will be a large part of its success. How you budget will be dependent on how you look at marketing. People who look at marketing as an expense don’t understand what marketing is supposed to do.
Continue readingJourney to Better Marketing: Online Marketing
The purpose of online marketing is to drive people to your website to buy something. While the Internet is constantly changing as are the way search engines evaluate websites and their relevance to queries, one thing appears to remain true throughout the changes. In order for your online marketing to work, you need to provide meaningful content at your website.
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Penguinate! Positive Creativity 