Any trade show or expo that you attend should be geared toward your target market. Make sure that you plan for the show. Know what you want to accomplish and why you’re going. You could attend trade shows to sell, or you might want to generate leads, network, find partners, spot trends and give or attend educational sessions.
Continue readingCategory Archives: Marketing
Journey to Better Marketing: Public Speaking
Public speaking is the number one fear of most people; it’s even feared more than death. If you, as a small business owner, are afraid to speak in public, you’re missing out on a prime opportunity to soft-sell your products and services.
Continue readingJourney to Better Marketing: Public Relations
Your press release needs to be news if you want it published in the paper. Press releases that are written in AP style will have a better chance of getting published or getting the attention of the local news. You should cover the who, where, what, when and why. If they don’t get used by the news, you can still publish them on your website.
Continue readingPenguinate now on Etsy
The Penguinate shop can now be found on Etsy! We decided to open up our Etsy shop to give people an opportunity to find us. Currently, we have Pear Penguin available for adoption there, we have 2020 calendars for digital download, and our Flat Friends: Penguins are waiting for new homes.
While you can also get Pear Penguin and our downloadable 2020 calendars from us at Penguinate.com, our Flat Friends: Penguins are available exclusively at Etsy. So, if you need an ornament, gift card accompaniment, tag addition to your present, champagne or wine bottle friend, or book mark, check out our Flat Friends. They come in two sizes!
Thank you so much for being a part of our penguin community. We hope to have some exciting news in the next year. It’ll come a lot sooner of we get more people on our Patreon.
Journey to Better Marketing: Radio and TV
If you want to go into radio, don’t do it by yourself. Use the ad salesperson to help you. His or her job is to make sure that you want to continue playing ads on the radio. That means the salesperson will do his or her best to help you create a good commercial. Find out how the station stacks its ads. You want yours played first.
Continue readingJourney to Better Marketing: Direct Mail
“Direct mail is only junk when it’s of no interest to the receiver,” says “Guerrilla Marketing in 30 Days (affiliate link).” Direct mail should be targeted to your audience, which will keep it out of the junk mail category.
Continue readingJourney to Better Marketing: Printed Material
Also known as collateral material, printed material is designed to support your marketing and selling efforts. The briefer you keep it, the better it is.
Continue readingJourney to Better Marketing: Direct Selling
Selling is the distribution arm of marketing, and it works best when it’s done face-to-face. This type of interaction allows for a dialogue where in the seller can listen to the potential buyer and fill his or her needs. Direct selling isn’t only expensive in terms of employee costs; it can also be expensive in terms of opportunity costs. If you’re the only salesperson for the company and you’re talking to a potential customer who doesn’t buy, you may have missed being able to talk to other customers who would have bought. You can’t make products if you’re in the process of selling, either.
Continue readingThe Journey to Better Marketing: Networking Goals
When you decide to start networking, the first thing you need to do is to make a networking plan with goals. The first goal should be centered on how many events you plan on attending in a month; a minimum should be two, but more is definitely acceptable.
Continue readingThe Journey to Better Marketing: Business Networking
The hardest part about networking is understanding the difference between it and socializing. While some socializing is networking, networking isn’t always socializing. According to “Guerrilla Marketing in 30 Days (affiliate link)”, networking is making contacts to establish relationships that lead to business, often through referrals. Networking isn’t about doing business, unless you happen to run into someone who fits your target market exactly. Instead, it’s about forming relationships that will lead to a referral for your business.
Continue reading
Penguinate! Positive Creativity 