The edition of “Guerrilla Marketing in 30 Days (affiliate link)” I have is older and doesn’t feature a strong emphasis on online news more than a couple of chapters. This chapter on newsletters could be easily adapted for email lists.
Continue readingMonthly Archives: November 2019
Journey to Better Marketing: Budget and Plan Implementation
Your marketing budget and plan implementation will be a large part of its success. How you budget will be dependent on how you look at marketing. People who look at marketing as an expense don’t understand what marketing is supposed to do.
Continue readingJourney to Better Marketing: Online Marketing
The purpose of online marketing is to drive people to your website to buy something. While the Internet is constantly changing as are the way search engines evaluate websites and their relevance to queries, one thing appears to remain true throughout the changes. In order for your online marketing to work, you need to provide meaningful content at your website.
Continue readingJourney to Better Marketing: Trade Shows and Expos
Any trade show or expo that you attend should be geared toward your target market. Make sure that you plan for the show. Know what you want to accomplish and why you’re going. You could attend trade shows to sell, or you might want to generate leads, network, find partners, spot trends and give or attend educational sessions.
Continue readingTales from an Alaskan Cabin: Chapter Ten
Lee took a sip of his drink and decided to start his story before Gerald or John could jump in:
In the early centuries of the Far East, India was the most populous country in the world. India’s population exploded to levels not seen before the modern era. They attributed their success to the amount of beef they ate, and every person from rajah to peasant ate as much beef as he or she could afford. The rajah worked to expand the borders of India in order to get more pasture land for the cattle, but no matter how much land he was able to take, the population grew faster than the growth of the herds could handle.
Continue readingSpeakers’ Club 2019: Football, TH, and Les Miserables
New Zealand: A Short Survey of Rotorua
By booking a Hobbiton/Waitomo tour and travel together with Bush and Beach, we were able to extend our time in Rotorua by a day. That’s great news because Rotorua is a volcanic bonanza of amazingness.
Continue readingJourney to Better Marketing: Public Speaking
Public speaking is the number one fear of most people; it’s even feared more than death. If you, as a small business owner, are afraid to speak in public, you’re missing out on a prime opportunity to soft-sell your products and services.
Continue readingNew Zealand: A Short Survey of Wellington
Wellington is not only the capital of New Zealand but also the Creativity Capital of New Zealand. With the emphasis that New Zealand is putting on creativity and innovation, Wellington is a step ahead of most of the country according to Infometric. With its designation, it’s only natural that I would want to experience the city myself.
Continue readingNew Zealand: A Short Survey of Dunedin
Jenya and I are going to Dunedin, New Zealand to relax. We’re not going to go whole hog to experience all of the attractions available. Instead, we’re going to see the penguins and the beach.
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Penguinate! Positive Creativity 